No so fast, just when you thought the holiday shopping had ended, you are slightly incorrect.
A growing number of retailers are promoting the Hispanic tradition of celebrating Three Kings Day every Jan. 6 as a way to extend the buying season past Christmas and connect with Hispanic customers.
El Día de los Reyes celebrates the day in Christian tradition when the three wise men visited the baby Jesus.
Known as the Epiphany, the day is as important as Christmas in Mexico, Puerto Rico, Spain and many Latin American countries. Children put their shoes out the night before or leave grass for the wise men’s camels. They wake the next day to unwrap presents.
This means that there are two more weeks of shopping for many beleaguered retailers.
Do you think retailers are sincere about celebrating this Holiday or just cashing in?

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