Follow This Proven Roadmap to Personal and Professional Success

While I was in college, I articulated my methodology for creating a successful personal brand (though at that time I hadn’t classified it into this brilliant acronym). I called it Fresh PASSION, a convenient acronym that stands for Preparing yourself, Aspiring to reach your goals, Staying laser-focused, Selling your value, Invigorating yourself, Omitting the negative, and Nailing the brand. And of course all the passion in the world won’t enable you to achieve success if you employ an outdated, stale approach to your career, which is why I make sure to put “Fresh” first!

What exactly does each of these terms mean? “Fresh” means doing something every day to enhance your brand so that it stays fresh—keeping your skills sharpened, packaging yourself well. “Preparing yourself” means continuing your education through classes, professional development, building and contributing to formal and informal networks, and simply maintaining an active intellectual interest and knowledge capital in your career and your life.

“Aspiring to reach your goals” means having particular ambitions and then setting out to achieve your goals—aim at nothing and you’re guaranteed to hit it! “Staying laser-focused” means intently focusing on each area of Fresh PASSION, otherwise you’ll miss the mark and not deliver your brand. “Selling your value” means understanding your return on investment (ROI), having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet, and potentially even exceed, that potential.

“Invigorating yourself” means having the tenacity and discipline to go the distance and secure your personal and professional success—fan the flame within and catch on fire! “Omitting the negative” means learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume valuable real estate in your head—you have so much more ahead of you! And last but surely not least, “Nailing the brand” means successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally, which will enable you to achieve exponential personal and professional success.

So there you have it. When your brand is fresh and highly competitive, you will be viewed as a branded expert and asset both internally and on the open market (especially to potential employers or customers). This will lead to more people, organizations and/or companies subscribing to what you have to offer while providing you with a great, competitive and substantial return (i.e. more money, more opportunities for personal and professional growth, more customers, etc.). Follow the precepts of Fresh PASSION and you will not fail; you will achieve exponential personal and professional success!

Today’s success-driven article is a platinum nugget from Michael D. Brown’s award-winning and signature work, Fresh PASSION: Get a Brand or Die a Generic ®. Based on the methods and attitudes Michael used to escape poverty and achieve continuing success in his own life, Fresh PASSION allows you to build a personal brand based on your unique strengths and abilities that will guarantee recognition in the professional and academic marketplaces.

Wishing you a year of exponential personal and professional success!