Greed Is Not Good – Fresh PASSION Is Much Better!

In the classic 1980s film “Wall Street,” the ruthless financial tycoon Gordon Gekko memorably states, “Greed is good.” As anyone who has seen “Wall Street” knows, Gekko ultimately winds up in disgrace, exposing the fallacy of these words. I don’t know if today’s real Wall Street titans have seen the film, but perhaps a special screening should be arranged.

Every time you turn on the news, it seems there is another report of a Wall Street institution that has accepted millions or even billions of dollars in federal bailout funds spending hard-earned taxpayer dollars on things like Super Bowl luxury suites, lavish executive retreats, corporate jets, and seven-figure executive bonuses. Rather than pump this money back into the general economy through loans or investments, many Wall Street firms seem content to hoard it for selfish uses. This type of short-sighted greed is the antithesis of everything Fresh PASSION stands for.

Fresh PASSION ® (a phrase coined and trademarked by Michael D. Brown in his signature work Get a Brand or Die a Generic ®) is all about finding what you truly love and are best at doing, and then totally applying yourself to succeeding at it. The “A” in PASSION stands for “Aspiration,” but aspiration and greed are two very different concepts. Aspiration means having particular ambitions and then setting out to achieve your goals. Greed means blindly pursuing personal gain without any thought to the broader impact of your actions.

Beyond any ethical considerations, greed is also a poor long-term business strategy. In the short term, greedy people and corporations often do achieve success. But keep in mind that everything you do and say becomes part of your personal brand. Build your brand through lying, cheating and stealing and eventually you’ll be surrounded by liars, cheaters and thieves – not the kind of colleagues who can take you very far!

Wall Street firms who greedily squander bailout money will soon find themselves looking for more handouts from a decidedly less sympathetic federal government. Wall Street firms who use bailout money to help jumpstart the economy will profit from loan and investment interest, as well as build a positive brand reputation. Which firms are better positioning themselves for long-term success? If you honestly aren’t sure, maybe it’s time to rent a copy of “Wall Street” – all you really need to watch is the final scene.