Life’s Biggest Journeys Start with a Single Step!

I spend a lot of time on this blog exhorting my readers to build, nourish and expand their personal brand. But it has occurred to me that not everyone may know exactly what I mean by “personal brand,” or how to initiate the process of building one.

There is nothing to be ashamed or embarrassed about if this describes you; most people already have a personal brand whether they realize it or not. The key is building and shaping that personal brand in such a way that it maximizes your potential for success in business and in life.

Put briefly, your personal brand is that solid and consistent impression that comes to mind when people think of you. The first step in creating a personal brand is identifying your target audience/market. Is it a company who can award you a job with six-figure potential, or is it a future employer who will appoint you to your dream role? Whatever the case, figure out who you are targeting.

Now find out what this person or organization’s needs and wants are and then quickly realize if you can meet the needs or wants that they have. After which, you will need to create reasons why people should believe you will deliver the results that your brand promises. Is it your trustworthiness? Work ethic? Professional training and/or experience? Do you have reliable references who can attest to your excellent work and dedication to complete customer satisfaction?

In short, figure out the pain (needs/wants) that exists with the person or organization and then show how you can solve their pain via the brand that you possess. Now here is the competitive part- figure out what makes you different from your competitors.

Especially in the current tight market for jobs and customers, you have to assume that many other people are attempting to solve the same pain of the same people and organizations you are targeting. When you create this personal brand identity, you will be sought after as the person who can meet the particular needs of a company.

Remember, YOU HAVE TO STAND OUT IN A POSITIVE AND MEMORABLE WAY. Otherwise, you will become the opposite of a personal brand – “generic.” And nobody goes out of their way to pay top dollar for a generic brand.

So now that you know what it means to build a personal brand, the time has come to step away from the computer and get to work. Trust me, your competitors aren’t waiting, and neither should you!