This Summer, Take a Little Time to Enjoy Your Branding Success

In most of my blog entries, I exhort my readers to dedicate themselves to creating, developing, strengthening, extending and promoting their personal brand so they can achieve maximum potential in business and in life. I do this for a simple reason – hard work is what works (and the ONLY thing that works) for those who seek success in any facet of life.

However, there is also some truth to the old maxim, “all work and no play makes Jack a dull boy.” After all, how much good will success really do you if you never step back and take a little time to enjoy it? As summer arrives and the warm weather (hopefully) comes along for the ride, it’s a good time to take a moment to reflect on the need for a little “me” time every now and then.

Now, don’t get me wrong here. Most of us would like to spend our days galloping in the pleasures of life. Be it attending a party where the conversation flows freely and the responsible beverage of your choice even more freely, be it going on a shopping spree every Saturday, volunteering at your favorite charity, be it taking a trip to Europe or basting in the Key West Sun for days on end. It is great to seek out the pleasure in life and we should have this on our “to do” list. But that “to do” list can get awfully crowded.

What you must not do is partake in pleasure at the expense of not achieving your aspiration, not acquiring the skills necessary to become a branded expert, not enhancing your brand, not broadening your network, not building your Branding Board of Advisors. You must be disciplined and deliberate in planning what pleasures and when to partake on your success journey.

Too much of a good thing, too much of the time, leads to too little personal and professional success. This also slows your progress and the speed in which you are able to realize success.

So be sure to have a little relaxing “me” time this summer. Or even better, have some “we” time – the pleasures that come with success are even more pleasurable when shared with family, friends or perhaps even strangers who need a helping hand. Just remember to keep your head on straight and avoid those types of false, short-term “pleasures” that ultimately bring pain. Even rock star Mick Jagger, not exactly known as a proponent of modest living, is famous for saying, “It’s all right letting yourself go, as long as you can get yourself back.” Have a great summer and give your brand a tan!