No Brand is Built without Outside Help

As the year nears its end and the winter holidays approach, we come to a time of reflection and appreciation. This is the time of year we are urged to stop and take the time to be thankful for the people and things that are positive in our lives. For those of us who are busy building a personal brand, it is doubly important to do this, since all too often the intense focus required by brand-building can blur some of other aspects of our lives that are so important.

In addition to being thankful for friends and family this holiday season, take some time to be thankful for the people who help you establish your personal brand. In many cases, these people may be friends and family, but they most likely go beyond those classifications. Nobody can really build a first-rate personal brand without assistance from clients, customers, classmates, co-workers, bosses, professors, and a host of other people that may not be blood relatives or close personal friends, but nonetheless play a crucial role on getting the word out on just how much value you really deliver.

Right now you may be saying, “Michael, I barely have time to let my own family know how much they really mean to me. How can I find the time to let people I may not even know that well how important they are to my personal and professional success and how much I appreciate all they do for me?”

You can find the time easily, because it won’t actually take that much time. In the next conversation you have with anyone who has helped you build your brand, thank them for doing so. Send a holiday card with a brief handwritten note of thanks to everyone in your address book or rolodex who has recommended you to somebody. Emails and text messages are other convenient, modern means of sending holiday cheer and thanks to people who have helped your brand along the way.

However you find the time, just make sure you find it this holiday season. And then make continuing the practice your top New Year’s resolution. You should be thanking the people who help build your brand all year long. Unlike the holidays, a successful brand-building effort happens every single day, not just once a year!

How do you express thanks to the people who help build your personal brand, both at the holidays and all year long?