Who will you become?

Imagine you are the captain of a luxury ship suddenly caught in the middle of a fierce and unpredictable storm. Your first concern is most likely to save the ship – but saving the ship alone will not necessarily save you. When the storm begins to settle down, you don’t want to look up and discover that you have shifted way off course.

With a laser-focused and disciplined plan of action, you can survive and prosper in any storm. This ability will give you an edge over your competition and position you to successfully ride through the many storms that will inevitably come your way. Regardless of whatever storm you find yourself heading into, entangled in, or coming out of, stay laser-focused. You don’t want to be blown so far off course that you can’t properly function, prosper, and maximize your personal and professional success.

Don’t jump off the ship
You could simply jump ship, but this is not the best option. Just sitting on the ship is not the answer either, nor is inviting a lot of your negative friends on the ship and throwing a party. The answer is to develop a laser-focused and disciplined navigation plan and move forward at an accelerated pace. This will help you to successfully perform, deliver, and stay on course through any storm or adversity you encounter.

The best “success” navigation plan you can have is to turn yourself into a clear, compelling, and competitive personal brand. As such, you will be seen as someone who can add and deliver value in these turbulent times and the economic tsunami threatening to engulf all of us. This, my friend, puts you on the path to personal and professional success. Becoming a successful brand will work if you are employed, underemployed, an entrepreneur, executive, middle manager, entry-level employee, college student, recent graduate, etc.

Becoming a brand always works for companies and organizations, as well. You have to provide a branded customer experience that your employees can execute and use to attract, retain, and grow your customer base.

Follow the Example of Successful Sports Franchises
Or to use another metaphor many of you may be familiar with, use the same kind of success navigation plan employed by the most successful professional sports franchises. Even if you are not a sports fan, surely you are aware of certain legendary teams like the New York Yankees in baseball, Dallas Cowboys in football, and Boston Celtics in basketball. All of these franchises have experienced their ups and downs through their many years of existence, but all are noted for winning numerous championships and have a dedicated fan base that extends beyond their geographic area and sticks by them, win or lose.

How do these teams do it? By realizing their brand, first and foremost, is built on winning. Memories of past glories carry them through the difficult seasons, but they are aware that you cannot rest on your laurels. They all take what could be considered a ruthless approach to their players and coaches, replacing even popular personalities when they realize those personalities no longer contribute to the ultimate goal of winning. For example, the Cowboys replaced their legendary coach Tom Landry in the late 1980s after 29 years (and multiple Super Bowl wins), realizing his time had passed and a fresh approach was needed to coaching. The result was the hiring of extremely successful new coach Jimmy Johnson, which led to a phenomenal run of success in the 1990s.

Or in a negative example, the Celtics fell away from this philosophy in the early 1990s and let several aging superstars stay on with the team in a decision that Celtics tradition outweighed winning. The result was a long period of mediocre performance that damaged the Celtics brand. Only when the Celtics engaged in an intense series of major personnel shifts did they produce a long-awaited championship that restored their esteemed brand in the sports world. And the Yankees clearly are willing to spend the money needed to bring in high-profile free agents who help sell tickets and win World Series.

By remaining laser focused on their core brand attribute, winning, and being willing to tinker with other aspects of their brand, such as individual players on the team, these franchises have become leaders in their respective sports who can weather the storms of losing that even the greatest teams inevitably encounter.

You can brand your way to success
I know becoming a brand works because I have been in all of the above positions and used the creation and execution of my competitive brand as my navigation plan to continually achieve exponential personal and professional success.

The economic tsunami that we are experiencing now, where personal and professional success seems to be sinking to anemic levels, doesn’t have to determine the outcome of your life and/or career. Using the techniques described above, I have navigated and survived over 11 corporate restructurings, downsizings, rightsizings, and reorganizations. After each event, I ended up with a promotion or a lateral move that helped me add value to my brand, which in turn positioned me to capture more personal and professional success. I thus prevented myself from graduating into poverty.

More recently, I was able to grow and prosper during the 2009 global recession/downturn/spiraling out of control economy. My secret was (and still is) the consistent development and fresh and flawless execution of my personal brand through my trademarked and signature process Fresh Passion (Get a Brand or Die a Generic)®. I have used this process to help thousands of individuals, entrepreneurs , executives, and students achieve exponential personal and professional success.

Over the coming months, I will share the nine phases of the proven Fresh Passion (Get a Brand or Die a Generic)® process with you. It is my hope, strong belief, and personal desire that you, too, can develop and flawlessly execute your powerful and competitive personal brand that will yield consistent and exponential personal and professional success, even in this environment!

So with all hands on deck and overtime on the bridge, we will achieve and experience exponential personal and professional success in 2010!

http://www.themichaeldbrown.com

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