Just give yourself a little Fresh PASSION this Valentine’s Day and Beyond

While I was in college, I articulated my methodology for creating a successful personal brand (though at that time I hadn’t classified it into this brilliant acronym). I called it Fresh P.A.S.S.I.O.N., a convenient acronym that stands for Preparing yourself, Aspiring to reach your goals, Staying laser-focused, Selling your value, Invigorating yourself, Omitting the negative, and Nailing the brand.

And of course all the passion in the world won’t enable you to achieve success if you employ an outdated, stale approach to your career, your business or your college matriculation which is why I make sure to put “Fresh” first!

What exactly does each of these terms mean? “Fresh” means doing something every day to enhance your brand so that it stays fresh – keeping your skills sharpened, packaging yourself well.

“Preparing yourself” means continuing your education through classes, professional development, building and contributing to formal and informal networks, and simply maintaining an active intellectual interest and knowledge capital in your career and your life.

“Aspiring to reach your goals” means having particular ambitions and then setting out to achieve your goals – aim at nothing and you’re guaranteed to hit it!

Staying laser-focused…
“Staying laser-focused” means intently focusing on each area of Fresh PASSION, otherwise you’ll miss the mark and not deliver your brand.

“Selling your value” means understanding your return on investment (ROI), having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet even exceed that potential.

“Invigorating yourself” means having the tenacity and discipline to go the distance and secure your personal and professional success – fan the flame within and catch on fire!

“Omitting the negative” means learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume the valuable real estate in your head – you have so much more ahead of you!

And last but surely not least, “Nailing the brand” means successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally (even in this turbulent environment), which will enable you to achieve exponential personal and professional success.

Fresh PASSION sounds great, Michael, but what if I’m not 100% sure what I’m aiming for?
“Success” can be a vague concept. In general it means “doing well and getting what you want,” but unless you know what you want to do and toward what end, devising a success plan is a pointless endeavor. To help build a framework to support your Fresh PASSION activities, write down your perfect day. Don’t leave out any small details; think large and globally.

Consider and answer questions such as: What does your family look like? What’s your financial picture? What career do you have? What does your personal life look like? Where do you live? Where do you travel? What are your credentials? How do you give some of your success back to the community?

What’s your “perfect” day?
Now compare your perfect day to your typical day, and see where you come pretty close to living it and where you fall short. Those areas where you fall short are the areas that need some Fresh PASSION applied first!

My own perfect day includes living debt-free, staying fresh and up-to-date in my area of branded expertise, speaking for Fortune 500 companies and business schools, and taking the time and effort to strengthen my relationship with my family. Currently all these “perfect” situations are a reality, but that hasn’t slowed me down. The nice thing about perfection is that you can never truly achieve it; you can always strive to do better and do more.

Ask the Green Bay Packers about their perfect day!
Even if you paid more attention to the commercials or halftime show than the game, there is a pretty good chance you watched at least some of this year’s Super Bowl. And even if you didn’t watch, our ubiquitous 24/7 news culture would make it virtually impossible for you not to have heard that the Green Bay Packers won. More impressively, they won despite suffering injuries to 15 starting players during the season, needing to win three straight road games in the playoffs leading to the Super Bowl, and having eight starting players miss most or all of the Super Bowl itself due to injury.

How did the Packers overcome these obstacles? By remaining passionate about the game of football, focusing on winning with laser intensity, and finding fresh ways to win when the odds seemed hopeless. The Packers, one of football’s legendary franchises (the Lombardi Trophy which goes to the Super Bowl winner is named for late, great Packers coach Vince Lombardi, who coached the Packers to victory in the first two Super Bowls), also stayed true to their brand image of athletic excellence. As a result, the team members collectively experienced the perfect day for anyone playing in the NFL: winning the Super Bowl.