Archive for January, 2013


stand out

 

 

  • One of the key aspects of your personal brand is figuring out how you are different from everyone else.
  • In writing my book Fresh PASSION, I sought to challenge my readers to be different in a number of ways.
  • Today I’d like to go over those ways and challenge you to do the same as my readers.
  • Think differently: When confronted with a problem, be innovative and bold. Get around tired and safe solutions and present something out of the ordinary.
  • Be different: You may find yourself surrounded by average people who do average work and make average pay. You need to separate yourself from that pack. Do more and make more by being different.
  • Do differently: Look for ways to tweak systems or processes and break the mold created by everyone who held your position before you. The old way isn’t always the best way. Do something different. Get results. Get noticed.
  • See differently: Those around you may see a new task, client, or manager as a problem. You should try seeing the opportunity. Don’t fall into line with the people around you. See things differently and you will be seen differently.
  • Brand yourself differently: When you implement this course of being, doing, and thinking differently, your brand will evolve. You’ll be seen as the innovator, the problem solver, the visionary—the person you seek to be.
  • When have you seen or done something differently than those around you? How did it help? Share your stories below.

 

 

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  • Your personal brand is the solid and consistent impression that comes to mind when people think of you.
  • The first step in creating a personal brand is identifying your target audience or market.
  • Now you have to find out what this person’s or organization’s needs or wants are and then quickly determine whether you can meet them.
  • You have to figure out the pain that exists and show them how you can relieve their pain via the brand you possess.
  • Most important, you have to figure out what makes you different. You have to stand out!
  • Once you figure out how you are different, you have to clearly lay it out and communicate what makes you different and unique.
  • Finally, you have to continue to refresh your brand so it stays competitive.
  • More on freshness in an upcoming post!

 

A couple of weeks ago I laid out 13 tips for wrapping up 2012 and preparing for the new year at work. My expert sources suggested that you complete outstanding projects; establish new goals; reflect on accomplishments; get organized; and tie up loose ends–among other things.

Now, as you return to the office in 2013, there are a few things you can do to ensure you start the year off right.

forbes“A new year is a brand new beginning,” says Anna Sidana, VP of marketing at Simply Hired. “If we take the time to step back from our day-to-day and hit reset, it is a chance to look ahead with a new perspective and make every day count.”

She suggests you take a moment to reflect on your life–both professional and personal–and kick off the new year with renewed energy and a fresh focus. “Close out any small, nagging projects and focus on the big ones that can accelerate your career. Reach out to colleagues and strengthen those dusty relationships. A new year offers this unique opportunity to step up the game and become laser focused.”

Michael D. Brown, a career consultant, author, and motivational speaker, adds: “In this continuing economic tsunami of 2013, you must be clearly purposed and focused on success with a well-defined and proven game plan to transition yourself from a generic to a fresh and powerful personal brand,” he says. Companies and organizations can no longer afford to invest in generic employees with anemic or non-existent ROIs; and they’re not able to be competitive if they don’t have a fresh, branded and competitive workforce.

“The best success navigation plan you can have is to turn yourself into a clear, compelling, and competitive personal brand,” Brown says. “You can’t wait to do this in August; you must do this now. As such, you will be seen as someone who can add and deliver value in these turbulent times.”

Click here to read the full article.

Get a Brand or Die a Generic

What is fresh PASSION® – Get A Brand Or Die A Generic?

In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh PASSION: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Visit the official site of "Fresh Passion – Get A Brand Or Die A Generic" to learn more.


  • Early in my life, I learned the importance of creating a personal brand in order to get ahead in life (share the story about working for Norma or the fast food restaurant).
  • My latest book, Fresh PASSION – http://www.MyFreshBrand.com, will teach you how to create a personal brand that will put you in the best possible position to reach your professional and personal goals.
  • If you don’t create a personal brand, you run the risk of dying a generic.
  • What do I mean by generic?
  • We are all familiar with the generic brands or “no-name” products found on the lower supermarket shelves:
    • They have dull packaging and weak consumer recognition, and they lack promotion.
    • They sit on the shelves for a long period of time and are purchased only by consumers looking for a bargain—people expect to and do pay less for generic.
  • People can be generic, too:
    • Generic people are people who haven’t made any effort to stand out in a crowd.
    • They are average achievers or working stiffs.
  • If you are looking to excel in today’s hypercompetitive market you must become a distinct and competitive brand, or you will become an extinct generic.