Tag Archive: book


Get a Brand or Die a Generic

What is fresh PASSION® – Get A Brand Or Die A Generic?

In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh PASSION: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Visit the official site of "Fresh Passion – Get A Brand Or Die A Generic" to learn more.


  • Early in my life, I learned the importance of creating a personal brand in order to get ahead in life (share the story about working for Norma or the fast food restaurant).
  • My latest book, Fresh PASSION – http://www.MyFreshBrand.com, will teach you how to create a personal brand that will put you in the best possible position to reach your professional and personal goals.
  • If you don’t create a personal brand, you run the risk of dying a generic.
  • What do I mean by generic?
  • We are all familiar with the generic brands or “no-name” products found on the lower supermarket shelves:
    • They have dull packaging and weak consumer recognition, and they lack promotion.
    • They sit on the shelves for a long period of time and are purchased only by consumers looking for a bargain—people expect to and do pay less for generic.
  • People can be generic, too:
    • Generic people are people who haven’t made any effort to stand out in a crowd.
    • They are average achievers or working stiffs.
  • If you are looking to excel in today’s hypercompetitive market you must become a distinct and competitive brand, or you will become an extinct generic.

This revolutionary and often controversial approach to customer service is the subtitle of my new book, Fresh Customer Service (Treat the employee as #1 and the customer as #2 and you will get customers for life).

My approach to customer service has been featured on a number of radio shows, in national print media, and also featured in a newspaper in India.

But what do you think about this statement?

Fresh Customer Service will be featured at Borders on April 26, 2008 @ 2:00 PM. Be ready to discuss! Here are the details:

Meet the Author: Michael D. Brown, MBA
(Click to register.)

Fresh Customer Service

Saturday, April 26, 2:00pm
Borders Bookstore
9595 Six Pines Drive, The Woodlands, TX
Phone: 832.585.0051

http://www.freshcustomerservice.com