Tag Archive: coffee

The Wall Street Journal recently ran an interesting story about Starbucks…

Now that Starbucks Corp. has disclosed the 600 locations it wants to shutter, a phenomenon is taking hold: the Save Our Starbucks campaign. Customers are writing and calling the Starbucks headquarters to petition the closings.

In towns as small as Bloomfield, N.M., and metropolises as large as New York, customers and city officials are starting to write letters, place phone calls, circulate petitions and otherwise plead with the coffee giant to change its mind.

Not so long ago Starbucks gained negative attention when a town didn’t welcome it. Independent coffee shops complained about the big-muscled competition, and residents screamed that their local culture was been destroyed.

Will you petition to keep your local Starbucks from closing or just find another location/brand?

Check out the article at



The CEO of Starbucks, Howard Schultz revealed a laundry list of “saviors” for the struggling coffee giant.

During the annual meeting on Wednesday Howard made it clear that he was not going to go down without a fight.

Here are his suggestions for breathing life into the company:

New espresso machines- They will put in high-tech espresso machines in all U.S. stores. This shorter and faster machine will make the customer experience better.

New coffee ground fresh- The coffee used to make the daily drip coffee will come from fresh ground beans.

Networking site- In an attempt to pull the younger crowd into the doors, they will launch mystarbucksidea.com. This site will be used to get ideas and chat with customers.

Loyalty cards- The Starbucks Rewards Program will initially offer free extras to customers. I am not sure what happens after the “free period”

French-press coffee- A special French press machine will offer individual cups of brew

Green connection- They will do more with Conservation International, including making a financial commitment.

Giving the tough economic situation, do you think the “saviors” will save the coffee giant? Or should they just drop the price of their products?


Starbucks is closing the doors at its 7,100 stores across America for a brief barista re-education.

CEO Howard Schultz announced the 3-hour closure starting at 5:30 p.m. local time Tuesday to energize 135,000 employees.
He wants baristas to share their passion for making espresso, or as he says, “to pull the perfect shot, steam milk to order and customize their favorite beverage.”

Schultz says it’s part of his refocusing on the coffee customer experience.

Since the chairman returned as CEO in January he has been making changes to revive Starbucks’ growth.

This is a bold move, but I think it’s a needed one. More retailers should look at providing refresher training. The only way to survive and prosper for the long haul is to stay Fresh.

In an ever-increasing competitive retail world, you have to offer the customer a TOTAL experience (where most of the experience is FREE) if you want to remain competitive. Many retailers (Panera Bread and Caribou Coffee been two fierce Starbucks competitors) have offered free Wi-Fi for a while. Starbucks in the meantime was still clinging to the TMobile deal where you had to sign up for an account, pay $6 an hour. It had basically just become a hassle for folks who just wanted to grab a cup of coffee and check their email for a few minutes.

Starbucks on Monday announced it was dropping T-Mobile’s $6-an-hour Wi-Fi service for AT&T, which will provide coffee- house customers with two free hours of Internet access a day. With about 7,000 Starbucks locations in the United States, that’s a major boon for AT&T. Now the question is, how long will hotels, airports and other venues be able to continue charging sky-high fees for a service that many people see as essential as running water and electricity. I was at a hotel recently that charged $19.95 a day; I don’t think I will be going back.

Quick question for you? Is free Wi-Fi part of your decision process when determining where to spend your money?


transactions per store falling for the first time ever during the company’s fourth quarter, which ended Sept. 30.

In retaking the reins of Starbucks Corp., Howard Schultz will have to fix a coffee empire that he says has become stifled by bureaucracy and has lost the courage that helped it change how Americans get their coffee.

Starbucks ousted CEO Jim Donald yesterday and said that, effective immediately, Mr. Schultz, the chairman, will take on the additional role.

Once one of the hottest growth stocks, Starbucks shares were at $18.38 at 4 p.m. yesterday, down 48% from the $35.14 price a year ago. After the news, announced after the close of the market, shares of Starbucks rose $1.65, or 9%, to $20.03.

What do you think has contributed to Starbucks decline?

A. The price of their products
B. The store experience
C. Front line employees
D. Something else