- Your personal brand is the solid and consistent impression that comes to mind when people think of you.
- The first step in creating a personal brand is identifying your target audience or market.
- Now you have to find out what this person’s or organization’s needs or wants are and then quickly determine whether you can meet them.
- You have to figure out the pain that exists and show them how you can relieve their pain via the brand you possess.
- Most important, you have to figure out what makes you different. You have to stand out!
- Once you figure out how you are different, you have to clearly lay it out and communicate what makes you different and unique.
- Finally, you have to continue to refresh your brand so it stays competitive.
- More on freshness in an upcoming post!