The CEO of Starbucks, Howard Schultz revealed a laundry list of “saviors” for the struggling coffee giant.
During the annual meeting on Wednesday Howard made it clear that he was not going to go down without a fight.
Here are his suggestions for breathing life into the company:
New espresso machines- They will put in high-tech espresso machines in all U.S. stores. This shorter and faster machine will make the customer experience better.
New coffee ground fresh- The coffee used to make the daily drip coffee will come from fresh ground beans.
Networking site- In an attempt to pull the younger crowd into the doors, they will launch mystarbucksidea.com. This site will be used to get ideas and chat with customers.
Loyalty cards- The Starbucks Rewards Program will initially offer free extras to customers. I am not sure what happens after the “free period”
French-press coffee- A special French press machine will offer individual cups of brew
Green connection- They will do more with Conservation International, including making a financial commitment.
Giving the tough economic situation, do you think the “saviors” will save the coffee giant? Or should they just drop the price of their products?
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